Login Icon
The Wood and Fiber Chain Experts

Peter Coutu

Sales Director - North America

Peter Coutu

As Sales Director – North America, Peter Coutu is responsible for delivering consistent messaging and account management for Forest2Market's subscription customers in the US and Canada. Formerly, he managed customer accounts in the Midwest and Northeast.

Coutu has 22 years of industry experience. Prior to joining Forest2Market, he spent seven years at Plum Creek where he held a series of senior level marketing and sales positions. As Senior Marketing Manager – Lake States, Coutu had direct responsibility for sales and marketing of wood products from 1.1 million acres of land in Michigan and Wisconsin that deliver up to $80 million in annual revenue for the company. He also managed large accounts, led long-term contract negotiations and developed strategic direction for sales, marketing and account management efforts.

Before working at Plum Creek, Coutu spent 15 years at International Paper. There he served as both Fiber Procurement Manager, where he managed a fiber procurement team of five purchasing agents and provided two manufacturing locations with $25 million of wood fiber annually, and as Operations Manager, where he was responsible for managing 300,000 acres of timberland and supervising a team of nine in planning and harvesting 320,000 tons of timber annually.

Coutu has a B.S. in Forest Management from the University of Maine and an M.S. in Forest Management from Michigan State.

Back to Management Page
Latest F2M News

James (Mike) Branson Joins Forest2Market’s Board of Directors; Bowen Smith Retires after 14 Years of Service
July 15, 2015;

Forest2Market announced that James (Mike) Branson, who spent his 32-year career in the forest products industry at Weyerhaeuser, has been elected to Forest2Market’s board of directors. Bowen Smith, who has served on Forest2Market’s board for 14 years, is retiring.

Read More

Forest2Market June 2015 Newsletter
June 01, 2015;

Forest2Market's June 2015 newsletter is now available.

Read More

Forest2Market, Indufor Partner to Offer Europe’s First Transaction-based Log and Fibre Pricing and Supply Chain Optimization System
April 22, 2015;

Recent announcements of new mill investments in Scandinavia, the Baltic Rim and Northwest Russia have led to concern over increased competition, tighter fibre supply and higher raw material prices. Market concerns like these are often exacerbated by inadequate and inaccurate market data. Poor data leads to the inability to measure performance and assess the results of strategic initiatives. It also makes it impossible to identify performance gaps and eradicate supply chain inefficiencies.

Forest2Market, a leading provider of market data and analytics in the US, Canada and Brazil, and Indufor, a global forest consulting service provider, have formed a partnership to bring the first transaction-based log and fibre pricing and supply chain optimization system to Scandinavia, the Baltic Rim and Northwest Russia.

Read More