Sales Director - North America
As Sales Director – North America, Peter Coutu is responsible for managing sales and service with Forest2Market's forestry and forest products industry customers throughout all of North America. Formerly, he managed customer accounts in the Midwest and Northeast.
Coutu has 22 years of industry experience. Prior to joining Forest2Market, he spent seven years at Plum Creek where he held a series of senior level marketing and sales positions. As Senior Marketing Manager – Lake States, Coutu had direct responsibility for sales and marketing of wood products from 1.1 million acres of land in Michigan and Wisconsin that deliver up to $80 million in annual revenue for the company. He also managed large accounts, led long-term contract negotiations and developed strategic direction for sales, marketing and account management efforts.
Before working at Plum Creek, Coutu spent 15 years at International Paper. There he served as both Fiber Procurement Manager, where he managed a fiber procurement team of five purchasing agents and provided two manufacturing locations with $25 million of wood fiber annually, and as Operations Manager, where he was responsible for managing 300,000 acres of timberland and supervising a team of nine in planning and harvesting 320,000 tons of timber annually.
Coutu has a B.S. in Forest Management from the University of Maine and an M.S. in Forest Management from Michigan State.
Forest2Market Study: Fears Export Wood Pellet Industry Harms Forests, Industry Unfounded
November 19, 2015;
Data shows that pulpwood harvests for export facilities is a small fraction of overall harvests when compared to harvests for non-pellet facilities and will likely remain relatively small in the future taking into consideration realistic estimates of future export pellet demand from Europe. In addition, US South average prices for pine and hardwood pulpwood have increased since the advent of the export pellet market; however, regions with and without export pellet mill influence experienced similar price increases.
Bergs Timber Subscribes to Forest2Market’s Baltic Rim Timber Price Index
November 19, 2015;
Forest2Market is pleased to announce that Swedish company Bergs Timber has joined its Baltic Rim Timber Price Index and Supply Chain Optimization service. These services, which will be available in Scandinavia and the Baltic Rim in the first quarter of 2016, provide timber pricing, competitive indexing, and other analytics that can be used to extract value from the supply chain.
New International Investment Opportunities in Brazil’s Forest Sector
October 07, 2015;
Legislation currently in process sets the stage for new cycle of international investment opportunities in Brazil's forest sector. Read the article by Marcelo Schmid, Director of Forest2Market do Brasil.