The Wood and Fiber Chain Experts

Peter Coutu

Sales Director - North America

Peter Coutu

As Sales Director – North America, Peter Coutu is responsible for delivering consistent messaging and account management for Forest2Market's subscription customers in the US and Canada. Formerly, he managed customer accounts in the Midwest and Northeast.

Coutu has 22 years of industry experience. Prior to joining Forest2Market, he spent seven years at Plum Creek where he held a series of senior level marketing and sales positions. As Senior Marketing Manager – Lake States, Coutu had direct responsibility for sales and marketing of wood products from 1.1 million acres of land in Michigan and Wisconsin that deliver up to $80 million in annual revenue for the company. He also managed large accounts, led long-term contract negotiations and developed strategic direction for sales, marketing and account management efforts.

Before working at Plum Creek, Coutu spent 15 years at International Paper. There he served as both Fiber Procurement Manager, where he managed a fiber procurement team of five purchasing agents and provided two manufacturing locations with $25 million of wood fiber annually, and as Operations Manager, where he was responsible for managing 300,000 acres of timberland and supervising a team of nine in planning and harvesting 320,000 tons of timber annually.

Coutu has a B.S. in Forest Management from the University of Maine and an M.S. in Forest Management from Michigan State.

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July 15, 2014;

  • Forest2Market’s Operations department, which houses all data and analysis for the company, is expanding.  To accommodate expansion, the department now has two divisions: Analytics and Subscription Services.
  • Sam Houston, Chief Financial Officer, will transition from his current role of Chief Financial Officer to Chief Operations Officer; he will lead the Operations division.
  • Daniel Stuber, Vice President – Operations, will become Vice President – Analytic Services; he will head the Analytics department.
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