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The Wood and Fiber Chain Experts

Peter Coutu

Sales Director - North America

Peter Coutu

As Sales Director – North America, Peter Coutu is responsible for delivering consistent messaging and account management for Forest2Market's subscription customers in the US and Canada. Formerly, he managed customer accounts in the Midwest and Northeast.

Coutu has 22 years of industry experience. Prior to joining Forest2Market, he spent seven years at Plum Creek where he held a series of senior level marketing and sales positions. As Senior Marketing Manager – Lake States, Coutu had direct responsibility for sales and marketing of wood products from 1.1 million acres of land in Michigan and Wisconsin that deliver up to $80 million in annual revenue for the company. He also managed large accounts, led long-term contract negotiations and developed strategic direction for sales, marketing and account management efforts.

Before working at Plum Creek, Coutu spent 15 years at International Paper. There he served as both Fiber Procurement Manager, where he managed a fiber procurement team of five purchasing agents and provided two manufacturing locations with $25 million of wood fiber annually, and as Operations Manager, where he was responsible for managing 300,000 acres of timberland and supervising a team of nine in planning and harvesting 320,000 tons of timber annually.

Coutu has a B.S. in Forest Management from the University of Maine and an M.S. in Forest Management from Michigan State.

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Latest F2M News

Forest2Market Launches New Online Timber Pricing Platform
February 03, 2015;

Forest2Market unveils new online timber pricing reporting platform. New features vary by access level. They include:

  • Improved timber sales query selection process, including automatic date range choices, the ability to select an unlimited number of micromarkets or counties, and Select All and Deselect All options.
  • The ability to automatically view, print and save all reports and query results in PDF format.
  • 90-day rolling weighted averages provide a more comprehensive look at the market.
  • Individual 180-day price trend graphs for each of the five product classes (pine sawtimber, pine chip-n-saw, pine pulpwood, hardwood sawtimber and hardwood pulpwood) have replaced the two trend graphs available through the previous system (pine and hardwood).

Are you a current subscriber? You should have received an email explaining the changes and a User Guide for your access level. If you did not receive this email, please contact Suz-Anne Kinney, Director or Marketing and Communications, at 980-233-4021 or by email.

To subscribe, contact Joe Clark at 980-233-4028 or by email.

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Forest2Market’s 2015 Newsletters
February 02, 2015;

February issue

January issue

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Forest2Market Names New Manager of Northwest Market Sales, Greg Frohn
December 17, 2014;

Greg Frohn is filling the shoes of Gordon Culbertson. As Manager of Forest2Market’s Northwest Market Sales, Frohn will act as a supply chain expert and advisor to existing and prospective customers in the Northwest and advise forest products industry participants on the usage and integration of Forest2Market products and services into their business decisions. He will also represent Forest2Market at industry meetings.

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