Peter Coutu

As Midwest and Northeast Region Business Lead, Peter Coutu is responsible for product development and sales of Forest2Market’s Delivered Raw Material Price Benchmark in both the Midwest and the Northeast. Coutu joins Forest2Market with 22 years of industry experience.

Prior to joining Forest2Market, Coutu spent seven years at Plum Creek where he held a series of senior level marketing and sales positions. As Senior Marketing Manager – Lake States, Coutu had direct responsibility for sales and marketing of wood products from 1.1 million acres of land in Michigan and Wisconsin that deliver up to $80 million in annual revenue for the company. He also managed large accounts, led long-term contract negotiations and developed strategic direction for sales, marketing and account management efforts.

Before working at Plum Creek, Coutu spent 15 years at International Paper. There he served as both Fiber Procurement Manager, where he managed a fiber procurement team of five purchasing agents and provided two manufacturing locations with $25 million of wood fiber annually, and as Operations Manager, where he was responsible for managing 300,000 acres of timberland and supervising a team of nine in planning and harvesting 320,000 tons of timber annually.

Coutu has a B.S. in Forest Management from the University of Maine and an M.S. in Forest Management from Michigan State.