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The Wood and Fiber Chain Experts

Sam Houston

Chief Operations Officer

Sam Houston

As Chief Operations Officer, Sam Houston leads Forest2Market's Analytics and Subscription Services teams and information technology. He is responsible for managing the accuracy, quality and timeliness of all Forest2Market products and services as well as expanding product lines into new industry segment and geographies.

His previous role at Forest2Market was as Chief Financial Officer, where he was responsible for finance, accounting and human resources.

Prior to joining Forest2Market, Houston spent 25 years in the industry—20 of them with MeadWestvaco—working his way up from manufacturing associate to Manager of Strategic Projects, where he was responsible for creating strategic and operating plans. His last job at MeadWestvaco was as Vice President of Finance and Strategy for the Forestry Division, where he was responsible for finance, accounting, strategy/planning and information technology.

Sam has a B.S. in Forest Engineering from Auburn University and an MBA with an emphasis in Operations Management from Vanderbilt University.

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Latest F2M News

Forest2Market, Indufor Partner to Offer Europe’s First Transaction-based Log and Fibre Pricing and Supply Chain Optimization System
April 22, 2015;

Recent announcements of new mill investments in Scandinavia, the Baltic Rim and Northwest Russia have led to concern over increased competition, tighter fibre supply and higher raw material prices. Market concerns like these are often exacerbated by inadequate and inaccurate market data. Poor data leads to the inability to measure performance and assess the results of strategic initiatives. It also makes it impossible to identify performance gaps and eradicate supply chain inefficiencies.

Forest2Market, a leading provider of market data and analytics in the US, Canada and Brazil, and Indufor, a global forest consulting service provider, have formed a partnership to bring the first transaction-based log and fibre pricing and supply chain optimization system to Scandinavia, the Baltic Rim and Northwest Russia.

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Forest2Market Launches Wood Fiber Supply Chain Optimization System
April 14, 2015;

Forest2Market’s Supply Chain Optimization System assists manufacturers by identifying inefficiencies and reducing wood fiber costs.

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Read Forest2Market’s April Newsletter
March 16, 2015;

Read Forest2Market's April Newsletter: Part 2 of Pete Stewart's series on wood supply in the US South, tips for optimizing your supply chain and winter recaps for both the Lake States and the Pacific Northwest.

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