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The Wood and Fiber Chain Experts

Sam Houston

Chief Operations Officer

Sam Houston

As Chief Operations Officer, Sam Houston leads Forest2Market's Analytics and Subscription Services teams and information technology. He is responsible for managing the accuracy, quality and timeliness of all Forest2Market products and services as well as expanding product lines into new industry segment and geographies.

His previous role at Forest2Market was as Chief Financial Officer, where he was responsible for finance, accounting and human resources.

Prior to joining Forest2Market, Houston spent 25 years in the industry—20 of them with MeadWestvaco—working his way up from manufacturing associate to Manager of Strategic Projects, where he was responsible for creating strategic and operating plans. His last job at MeadWestvaco was as Vice President of Finance and Strategy for the Forestry Division, where he was responsible for finance, accounting, strategy/planning and information technology.

Sam has a B.S. in Forest Engineering from Auburn University and an MBA with an emphasis in Operations Management from Vanderbilt University.

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Latest F2M News

Export Industry’s Impacts on Southern Forests, Markets
April 25, 2016;

Forest2Market's Director of Biomaterial and Sustainability Sales, Tracy Leslie writes about the impact of export industrial wood pellet market on US South forests in Biomass Magazine: Export Industry’s Impacts on Southern Forests, Markets.

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Forest2Market Rebrands to Highlight International Expansion
April 15, 2016;

Forest2Market, Inc., a global provider of data solutions for the forest products industry, today announced a corporate rebranding initiative. This rebranding includes a revision of Forest2Market’s visual identity to more directly reflect the company’s expansion internationally.

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Wood: An Abundant, Renewable Feedstock for Biofuels & Biochemicals Producers
April 15, 2016;

For project developers and investors pursuing greener replacements for petroleum-based fuels and chemicals, the choice of feedstock is a critical early decision point. From algae and animal and vegetable fats to agricultural crops and municipal solid waste, the possibilities are numerous.  As the oldest energy source on the planet, wood is a logical choice as a biofuels or biochemicals feedstock.

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