The Wood and Fiber Chain Experts

Sam Houston

Chief Operations Officer

Sam Houston

As Chief Operations Officer, Sam Houston leads Forest2Market's Analytics and Subscription Services teams and information technology. He is responsible for managing the accuracy, quality and timeliness of all Forest2Market products and services as well as expanding product lines into new industry segment and geographies.

His previous role at Forest2Market was as Chief Financial Officer, where he was responsible for finance, accounting and human resources.

Prior to joining Forest2Market, Houston spent 25 years in the industry—20 of them with MeadWestvaco—working his way up from manufacturing associate to Manager of Strategic Projects, where he was responsible for creating strategic and operating plans. His last job at MeadWestvaco was as Vice President of Finance and Strategy for the Forestry Division, where he was responsible for finance, accounting, strategy/planning and information technology.

Sam has a B.S. in Forest Engineering from Auburn University and an MBA with an emphasis in Operations Management from Vanderbilt University.

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Latest F2M News

Forest2Market Reports Misleading Use of its Data in Department of Energy and Climate Change Biomass Source Assessment Report
August 12, 2014;

Forest2Market has detailed the inaccurate and misleading ways its data was used in a report from the UK Department of Energy and Climate Change (DECC). The report, “Life Cycle Impacts of Biomass Electricity in 2020,” is dated July 2014.

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Inaugural report from Forest2Market do Brasil shows effects of heavy rains on timber prices
July 28, 2014;

Forest2Market do Brasil releases first timber price benchmark for Brazil’s forest products industry. The report shows pine pulpwood (8-18 cm) prices increased by 4 percent in Parana and Santa Catarina from April to June of 2014.

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Forest2Market Expands Operations Team in Response to Growth
July 15, 2014;

  • Forest2Market’s Operations department, which houses all data and analysis for the company, is expanding.  To accommodate expansion, the department now has two divisions: Analytics and Subscription Services.
  • Sam Houston, Chief Financial Officer, will transition from his current role of Chief Financial Officer to Chief Operations Officer; he will lead the Operations division.
  • Daniel Stuber, Vice President – Operations, will become Vice President – Analytic Services; he will head the Analytics department.
  • Jay Engle, formerly of MeadWestvaco, will join Forest2Market as Operations Director – Subscription Services; he will head the Subscriptions department.
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