Vice President - Marketing and Sales
Suzanne Hearn is responsible for marketing strategy and sales of custom analytics. Hearn also manages Forest2Market's bioenergy and lumber practices.
Among Hearn's accomplishments are the 2009 redesign of Forest2Market's website, the development of Forest2Market's lumber product and the design and implementation of a customer relationship marketing strategy. She also lead the team of analysts that completed research for the Wood Supply Research Institute, an investigation into the effects of long-term supply agreements on wood fiber and log price volatility. In 2006, she was project lead when Forest2Market published the first comprehensive look at the economic effects of rising energy costs and changing energy and environmental policy on the traditional forest products supply chain.
Hearn sits on the Board of the US Industrial Pellet Association and is a past Chair of the North American Wholesale Lumber Association's Communications Committee.
Prior to joining F2M, she was national accounts manager for Crop Data Management Systems, Inc. and held executive marketing positions in the agricultural industry, where she is a recognized expert in customer relationship marketing. She owns a tree farm in Union County, North Carolina.
Hearn earned her bachelor's degree in environmental studies from the University of California at Berkeley and has completed executive marketing courses there and at the University of Chicago Graduate School of Business. She has also worked as a programmer for the U.S. Forest Service.
Forest2Market June 2015 Newsletter
June 01, 2015;
Forest2Market's June 2015 newsletter is now available.
Forest2Market, Indufor Partner to Offer Europe’s First Transaction-based Log and Fibre Pricing and Supply Chain Optimization System
April 22, 2015;
Recent announcements of new mill investments in Scandinavia, the Baltic Rim and Northwest Russia have led to concern over increased competition, tighter fibre supply and higher raw material prices. Market concerns like these are often exacerbated by inadequate and inaccurate market data. Poor data leads to the inability to measure performance and assess the results of strategic initiatives. It also makes it impossible to identify performance gaps and eradicate supply chain inefficiencies.
Forest2Market, a leading provider of market data and analytics in the US, Canada and Brazil, and Indufor, a global forest consulting service provider, have formed a partnership to bring the first transaction-based log and fibre pricing and supply chain optimization system to Scandinavia, the Baltic Rim and Northwest Russia.