The Wood and Fiber Chain Experts

Suzanne Hearn

Vice President - Marketing and Sales

Suzanne Hearn

Suzanne Hearn is responsible for marketing strategy and sales of custom analytics. Hearn also manages  Forest2Market's bioenergy and lumber practices.

Among Hearn's accomplishments are the 2009 redesign of Forest2Market's website, the development of Forest2Market's lumber product and the design and implementation of a customer relationship marketing strategy. She also lead the team of analysts that completed research for the Wood Supply Research Institute, an investigation into the effects of long-term supply agreements on wood fiber and log price volatility. In 2006, she was project lead when Forest2Market published the first comprehensive look at the economic effects of rising energy costs and changing energy and environmental policy on the traditional forest products supply chain.

Hearn sits on the Board of the US Industrial Pellet Association and is a past Chair of the North American Wholesale Lumber Association's Communications Committee.

Prior to joining F2M, she was national accounts manager for Crop Data Management Systems, Inc. and held executive marketing positions in the agricultural industry, where she is a recognized expert in customer relationship marketing. She owns a tree farm in Union County, North Carolina.

Hearn earned her bachelor's degree in environmental studies from the University of California at Berkeley and has completed executive marketing courses there and at the University of Chicago Graduate School of Business. She has also worked as a programmer for the U.S. Forest Service.

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Latest F2M News

Forest2Market Reports Misleading Use of its Data in Department of Energy and Climate Change Biomass Source Assessment Report
August 12, 2014;

Forest2Market has detailed the inaccurate and misleading ways its data was used in a report from the UK Department of Energy and Climate Change (DECC). The report, “Life Cycle Impacts of Biomass Electricity in 2020,” is dated July 2014.

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Inaugural report from Forest2Market do Brasil shows effects of heavy rains on timber prices
July 28, 2014;

Forest2Market do Brasil releases first timber price benchmark for Brazil’s forest products industry. The report shows pine pulpwood (8-18 cm) prices increased by 4 percent in Parana and Santa Catarina from April to June of 2014.

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Forest2Market Expands Operations Team in Response to Growth
July 15, 2014;

  • Forest2Market’s Operations department, which houses all data and analysis for the company, is expanding.  To accommodate expansion, the department now has two divisions: Analytics and Subscription Services.
  • Sam Houston, Chief Financial Officer, will transition from his current role of Chief Financial Officer to Chief Operations Officer; he will lead the Operations division.
  • Daniel Stuber, Vice President – Operations, will become Vice President – Analytic Services; he will head the Analytics department.
  • Jay Engle, formerly of MeadWestvaco, will join Forest2Market as Operations Director – Subscription Services; he will head the Subscriptions department.
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