From the December 2010 Forest2Fuel newsletter.
Two and a half years ago, in the summer of 2008, oil prices topped
$145 per barrel. Many companies searching for ways to replace this high-risk, high-price energy
source with a less expensive, renewable source of energy approached Forest2Market with requests to
help them understand how wood might be a strong alternative.
Today, as the price of a barrel of oil approaches $100, we’re seeing a much broader
range of requests. When we first started a bioenergy practice, many misconceptions about wood
basins and markets prevailed. Many contemplating entrance into bioenergy markets lacked knowledge
of market dynamics, logistical constraints and logging practices. Today, that gap has closed. Few
people still believe, for instance, that there are unlimited supplies of biomass available for
energy production.
One of the most interesting changes in the types of requests we receive from customers
seeking to enter or understand bioenergy markets is the desire not only to understand ideal
locations for a particular size plant or what size plant would be feasible in a particular wood
basin, but the desire to take a more complex look at supply chain dynamics, one that takes
competition for wood fuel into consideration. For instance, some companies want to know:
In order to answer these questions and others like them,
Forest2Market has developed a proprietary analytic, called Tipping Point Analysis, that allows us
to illuminate the competitive nature of markets. "The tipping point is the point at which too much
competition for wood fuel causes prices to eclipse sustainable levels and where harvest levels
exceed forest growth. Knowing this point is a key piece of data for our
resource study and
wood fuel assessment customers," said Pete Stewart, President and CEO of Forest2Market.
Tipping point analysis is particularly important for utility companies. In an effort to meet
renewable electricity standards or goals, they are looking at co-firing wood with coal or
developing their own wood-powered facilities. Risks associated with these conversions include
uncertainty over electricity prices and the long-term availability of the biomass/wood fiber
supply. Tipping point analysis allows utilities to plan both the site locations and the size of
proposed facilities to avoid unsustainably high electricity prices and the depletion of forests.
Utilities are also sensitive to the fact that switching from fossil fuels to wood means that
they will sometimes be competing directly with their customers. In addition to producing some of
their own electricity, for instance, wood-consuming pulp and paper mills are also utility
customers. In order to avoid adversely affecting these and other wood-consuming customers,
utilities use Forest2Market’s tipping point analysis. The insight they gain allows them to adjust
their plans and ensure the long-term sustainability of the wood basin for all market participants.
"It's well documented that pulp and paper facilities employ more workers than bioenergy
plants," said Stewart. "Our goal in developing and perfecting this tipping point tool has been to
ensure the long-term viability of both the traditional and the emerging industries. At
Forest2Market, we believe that additional markets are good for the long-term health of all
wood-consuming industries. As a neutral third-party, one that doesn’t buy or sell wood fiber, our
focus is on providing market price data and supply chain analysis to our customers. Our sole
mission is to help those in the industry be more competitive by increasing their understanding of
the market."
Tipping point analysis is also an ideal tool for regional, state and local economic
development commissions, who must make certain they support projects that lead to additional jobs
without endangering jobs in existing industries.
"A traditional resource study looks at one or more fiber consumption scenarios and
determines which scenarios are feasible from a price and forest health perspective," said Stewart.
"Tipping point analysis goes one step further."
"First, we develop a market price threshold—either the maximum weighted per ton average
price that the company will pay or a proxy for a price that won’t put other facilities out of
business. Then, using a marginal cost curve based on the load-by-load data available in our
delivered price
database, we can determine the maximum number of tons of biomass and wood fiber demand a wood
basin can absorb without negative ramifications. This represents the tipping point, not just for
price, but for the health of the forest and the economic health of local communities as well."
To complete wood fuel assessments and tipping point analyses, Forest2Market uses its
proprietary delivered price database, which collects volume and pricing data from more than 80
percent of all transactions in the US South and is solidly established in the Pacific Northwest,
and well-tested proprietary econometric models and cost curve projections.
For more information, call Suzanne Hearn at 704.540.1440 x17.
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