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Forest2Market, Inc., Solutions for the Forest and Wood Products Industries

Peter J. Stewart
President, Chief Executive Officer and Founder

Building on more than 15 years of forest products industry experience, Forest2Market (F2M) President, Chief Executive Officer and Founder Pete Stewart understands how to bring solutions to a $65-billion industry known for being highly fragmented.

Stewart created F2M in 2000 when he began collecting transaction-level timber pricing data, which has helped F2M emerge as the front-runner and industry standard for pricing timber in the South. As an industry expert, Stewart continues to develop new products, statistical bidding and predictive market behavior models for the forest products industry.

Before he founded F2M and developed its real-time pricing service, Stewart led the development of the industry's first Web-based forest inventory management and mapping system. Prior to these leadership roles, Stewart was responsible for planning and harvest schedules for $350 million of institutional forestland and led acquisition projects in Argentina and Brazil. He was actively involved in many of the major Southern timberland transactions between 1994 and 1999. Stewart received his bachelor's degree in forestry from Texas A&M University and his master's degree in forest economics from the University of Georgia.

 

  Pete Stewart

James H. Wood
Chief Information and Administrative Officer

Jim Wood, chief information and administrative officer at F2M, is an information systems expert who has spent more than 30 years using information and technology to solve business problems for several multinational companies. Wood was influential in developing the strategy for the F2M online pricing component, which is offered on the Web site developed by Shared Vision Group. The Web site earned the prestigious IBM Beacon Award for Best E-Business Solutions of the Year in 2001.

Wood's most recent experience in information systems management was as vice president of information systems at Springs Industries, Inc., a large consumer goods company where he led corporate information technology, strategy and implementation. He developed the Internet strategy for this consumer goods company and directed the creation of its Web site.

With extensive experience in software development and project management, Wood has planned and implemented applications in order fulfillment, manufacturing, resource planning and finance; his accomplishments were featured in a 1998 Harvard Business School case study. Prior to his leadership at Springs Industries, Wood held executive positions with E. J. Brach Corporation and RJR Nabisco. He received his bachelor's degree in accounting from Midwestern State University and a master's degree from the University of Arkansas.

 

  Jim Wood

 

Gordon Culbertson
Pacific Northwest Region Manager

Gordon Culbertson is responsible for building relationships with forest product industry participants in the Pacific Northwest, guiding the development of the Forest2Market business in the region and customizing products and services to meet customers’ needs. 

With over thirty years experience in the Western forest industry, Culbertson has an extensive background in multiple facets of the business. He served as vice president of resources for Swanson Group where he managed timberland operations as well as annual log and timber production. His experience also includes serving as vice president of timberland operations for Rosboro Lumber, where he was responsible to coordinate timber supply for diversified manufacturing operations.

Active in the industry and his community, Culbertson has served as the executive level representative for a number of organizations including the Oregon Forest Industries Council, the American Forest Resource Council, the Washington Forest Protection Association, the Oregon Logging Conference and the Southern Oregon Log Scaling and Grading Bureau. He is past president of the Twin Rivers Rotary Club of Springfield, Oregon. Culbertson received a forest technology degree from Lane Community College

 

  Gordon Culbertson

Daniel E. Stuber
Operations Manager

Daniel oversees development, design and operations of analytics and forest metrics at Forest2Market.  He is responsible for ensuring the quality and integrity of all analytic and data management services in the US South and Pacific Northwest, maintaining and establishing new data resource partnerships and providing customers with solutions to fit their business needs.  Daniel also oversees production of the F2M industry-wide publications. A graduate of University of Georgia's Warnell School of Forestry and Natural Resources, Stuber holds a bachelor's degree and a master's degree in Forest Resources.

 

  Daniel Stuber

Suzanne Hearn
Manager, Sales and Marketing

Suzanne Hearn leads the direct sales and publications efforts for F2M. Prior to joining F2M, she was national accounts manager for Crop Data Management Systems, Inc. Prior to that she held executive marketing positions in the agricultural industry, where she is a recognized expert in customer relationship marketing. Suzanne earned her bachelor's degree in environmental studies from the University of California at Berkeley and has completed executive marketing courses there and at the University of Chicago Graduate School of Business. She owns a tree farm in Union County North Carolina.

 

  Suzanne Hearn